Electrostatic is an events production company featuring electronic artists from around the world. The premise of the brand is that electrostatic fields bring energy together, much like how music brings people together with a newfound energy. The electrostatic fields were of particular interest to me when exploring ideas for the brand identity. I focused on the polar opposite fields of attraction, and how I could utilize those elements in the design. Ultimately the client went with the “battery pack” logo design, with electric neon treatments. These elements were carried through to the website design to create an interesting and electric image. 

Logo Design Explorations

Final Logo Design