Nourished Table & Home has a mission: to teach others how to nourish their bodies and take care of themselves in healthy, balanced ways. A cooking school, nutrition practice, and boutique, Nourished required a website that could handle multiple types of transactions and also a facelift at the same time.
Conducted an evaluation of the current website and content structure
Worked with business owners to develop proto-personas
Content audit and site-map, brought in copywriter for SEO & copy review
The current website had several usability issues that were hindering ease of use for customers, and complicated business matters on the backend. The website was built on Wix, but was not responsive. Wix could handle content management, but could not provide class registrations online, so the client implemented MindBody for this aspect of the business. The implementation of MindBody was not ideal, with popups used to handle content in many different contexts. The class calendar itself was problematic in that only a weekly view could be shown. Registering for a class meant walking through enrollment screens in a tiny popup window provided by MindBody. The client also had to enter the same information mulitple times on Wix and MindBody because the systems were not integrated.
Working with the client, we identified 3 main personas that we wanted to make sure were accounted for during the redesign:
Persona 1 interests:
Nutrition Coaching, Lunch & Learns, Private Events
Persona 2 interests:
Cooking Classes, Kids Cooking Classes, Private Events
Persona 3 interests:
Detox Programs, Lunch & Learns, Boutique Products
The new Nourished website had to account for some complicated requirements. There would be a variable amount of content from month to month, namely the number of cooking classes. Classes needed to be accessible from the website homepage, a monthly calendar, and class category listing. Other services such as Nutrition Coaching had their own types of packages, which could contain bundles of both products and services. Services such as Grocery Store Tours needed to be bookable appointments. All of the different types of products and services would need to be purchasable within one shopping cart, and users should be able to access past purchases and store credits in their account online.
Art directed a 2-day photo shoot to create authentic photography at the client’s location
Created visual designs from the initial wireframes, incorporating photography from the shoot
Collaborated with the copywriter to account for SEO and coordinate visual and written styles
Using the same website platform, created a point of sale system only accessible by admins
Worked with an off-shore developer to integrate Square swipe processing from the point of sale screen
Point of sale system used for phone orders (keyed in credit card entry), and in person sales (card swipe)
The Nourished project culminated in an integrated system that the client found easy to use and update, and a front end experience that made class registration and checkout less tedious for customers.
